2025 is already off to an incredible start. As we gear up for another massive year, we couldn’t help but reflect on 2024. We accomplished some pretty cool things alongside our merchants. Adding 1M+ lines of code to migrating hundreds of new brands, we’re just getting started. Scroll to the end for a special message from our CEO and Founder.

Growing Team 😎 

We added 18 new team members in 2024! When we ask merchants what sets Skio apart, one answer consistently rises to the top: our team. The dedication, expertise, and genuine care our people bring to every interaction creates lasting partnerships. We wanted to capture this feeling through the eyes of our newest team members, so we asked them to share their experiences since joining Skio.

New Features ⚒️ 

We shipped a lot this year. Innovation isn't just about building new stuff. It's about solving real problems that merchants face every day.

This year, we reimagined key aspects of the subscription experience from personalized customer journeys to smarter payment recovery. Here's a look at the releases that got our merchants talking 👇️ 

Journeys
How do you create a unique experience without making everyone feel the same? Build personalized and flexible experiences for your subscribers with Journeys.

Imagine being able to offer subscribers an upgrade to a quarterly subscription or a swap for a seasonal scent. With Journeys, you're in control.

How our merchants are using Journeys:
- Segmenting customers with the most advanced criteria
- Adding trigger banners in the Customer Portal with custom actions
- Offering a swap of trial products for full versions after a specific number of orders
- Triggering events in Klaviyo for advanced marketing automation
- Adding or removing products from a subscription as it recurs

Quick Actions v3
Let your subscribers make changes in 1-2 clicks.

What’s new in V3?
- One-click product swaps (no more forced choices)
- Instant payment fixes (slash that churn)
- Seamless product additions (boost that AOV)
- Smart link expiration (create real urgency)

Multi-Step Cancel Flow 
Most cancel flows on the market just didn’t cut. They lacked flexibility—whether it was data collection, save offers, or customizing the experience. When a customer went to cancel, they were hit with a basic questionnaire and generic “save 15%” offer. No wonder brands were seeing poor retention and missing out on the most valuable asset—data.

Our new Multi-Step Cancel Flow has the answers:

- Sub Reasons: Drill deeper into the "why" behind a cancellation. Didn’t like the flavor? Find out if it was too salty, sweet, or something else entirely.
- Conditional Targeting: Target subscribers based on their specific products, subscription age, order number, and more. No more one-size-fits-all offers.
- Expanded Treatment Options: Move beyond “15% to stay.” Offer customers free gifts, swaps, or one of 9 other save strategies.
- Multi Treatments: Keep your most loyal or high-spending customers with tailored, deeper discounts that unlock after initial offers fail.
- Better “Other Reason” Cancelling: No more mystery behind the “Other” option. Get clear insights on every reason for canceling.

Shipping Profiles
Before merchants were only able to create one subscription shipping profile which was automatically set to free shipping. Now merchants can now create multiple subscription-based shipping profiles tailored to different selling plan groups, offering flexibility in shipping costs and configurations.

Example: Set free shipping for "Build-a-Box" subscriptions and paid shipping for standard subscriptions.

In-Portal Payment Management
Without this feature, customers experienced a lot of friction when it came to updating their payment method. Now with the In-Portal Payment Management feature, customers can add, edit, change their primary payment all within the customer portal itself. No more excessive clicks!

Payment Recovery w / Smart Dunning
Recovering failed payments is more robust than ever. Now with Skio’s Payment Recovery you can customize your dunning campaign to include multiple retry phases.

You can also enable Smart Retries to allow Skio to optimize the timing of retry attempts to boost the number of subs recovered.

Partner Highlights 🤝 

In 2024, our partnerships team focused its efforts on working closely with a set of partners to co-create custom offerings designed to unlock subscription growth. Reply to this email or email us at [email protected] to get connected with any of these partners.

Buy Box Makeover - Glued, Contara, Nebula Dept, Cardinal
Your buy box is where visitors first encounter your subscription offer. Improve your offer and how its presented to boost subscription opt-in rates.
Makeover includes:
- CRO-focused buy box redesign
- Custom Shopify development
- Skio integration + QA

Pricing: starting at $1,500

Message from Kennan & Aidan 🫡 

Hey Skio Peeps (customers, partners and everyone in between),

It's been an absolute hell of a year.

Watching the transformation from our little, eager, and green team of 6 sitting in our "cool" Soho office (yes it had exposed brick and standing desks) to the Skio we are today has been surreal.

We've since:

✅ Nearly 12X'd our team size, adding INCREDIBLE talent from across the Shopify ecosystem, while staying true to our commitment of over-hiring in all merchant-first departments (support, success, and eng) and keeping our sales and marketing teams lean and mean (but still ridiculously awesome)

✅ Gone global with employees across 6+ countries and customers in every corner of the world

✅ Launched game-changing features that have transformed the subscription landscape, including:

- Our new analytics platform
- Multi-step cancel flows with conditional logic
- The new Journeys tool
- Streamlined subscription experiences (yes, we were the team behind passwordless logins 😮‍💨)

When things are going well it's easy to keep our heads down and charge full steam ahead. Fortunately, we've learned the importance of taking pause to reflect (on both the good and the bad), to celebrate our wins, and to get energized about the big things coming in 2025.

We know we didn't get here alone. Skio is only who we are today because of all of you, and we wanted to take a moment to say thank you and celebrate these wins together:

To our earliest merchants: thank you for taking a bet on our scrappy little team that was on a mission to "take the hair pulling out of subscriptions." Thank you for your patience as we worked out the initial kinks and made you proud.

To our earliest partners: thank you for being open-minded to the "who/what's Skio?" questions and taking a chance, rather than shooting us down before we could even get out of the gate.

To our more recent merchants and partners: thank you for trusting us with your business and providing the invaluable feedback that continues to shape our tool into what it is today.

And to the incredible team that shows up every day doing everything they can for our merchants and partners - thank you!

We've developed a reputation we're quite proud of: a team and product that provides some of the best (if not the best) support for merchants in the space while delivering the real features businesses need to grow their subscription revenue with speed and reliability that no one has been able to match.

Our commitment to you is to uphold this reputation and continue investing our time and resources in ways that reflect that promise.

What we ask from you in return is to keep us honest.

Let us know if:
- You see a missing feature that could benefit our merchant community
- Our help documentation needs improvement or you experience support that falls short
- Any interaction with the Skio team that has lost its spark

Email us: [email protected] + [email protected] - we'll get right on it.

We can't wait to show off what we've been working on… quite a few features and improvements that will ensure your programs continue to stand out and crush it in the new year.

Thanks again ;) and cheers to a killer 2025!

Aidan & Kennan​​​​​​​​​​​​​​​​